It pains me to have to write articles on gyms and fitness brands, but we just had the FCC come down on Xponential Fitness, and we need to talk about it. This article is more about learning from their mistakes than throwing shade at Xponential Fitness. Running a franchise can be an exciting opportunity…
GHOST Energy x 7UP Lemon Lime just went permanent. Zero sugar, 200mg natural caffeine, and the crisp lemon-lime taste you already know — now in a can that actually does something. GHOST Energy just added a crisp new permanent flavor to its lineup: GHOST Energy x 7UP Lemon Lime. The collab was teased yesterday when…
As a parent to three kids, I’m always curious how my kids will turn out when they get older. Growing up, I was always involved in youth sports, and honestly, my life revolved around whatever season I was in the middle of. Everything from basketball to baseball to soccer to tennis… you name it,…
Jason Mancuso, Kate Christensen, and Robert Oberholzer of Musclesport sit down at HQ in Long Island, New York to discuss Lean Whey’s flavor-first origin story, the brand’s evolution from brick-and-mortar distribution to a balanced omnichannel business, and what really goes into launching a new protein flavor on Episode #208 of the PricePlow Podcast. What does…
When you win the Arnold Classic, people start looking at you a little differently. You’re no longer just a contender. You become a legitimate threat. That’s exactly what happened when Andrew Jacked took home the Men’s Open title at the 2026 Arnold Classic. Not only did he beat a stacked lineup, but he did…
Rich Gaspari returned to the Arnold Classic 2026 floor with Gaspari Nutrition’s newest launch, Proven NMN/TMG, and shared his take on bodybuilding and business. In 1989, Rich Gaspari won the very first Arnold Classic in Columbus, Ohio. Nearly four decades later, he was back. Not on the stage, but on the expo floor, showing a…
Another weight loss trend has been making the rounds on TikTok, and this time it’s something called Ricezempic, where you drink rice water. When I first saw the name, I honestly thought it was a joke. But the more I scrolled, the more people I saw claiming it works. So naturally, I decided to…
“My BMC Development Team days as a U23 shaped who I am today. Phase II showed us exactly what young gravel riders need to thrive, and how to build a real U.S. pro pathway that didn’t exist for me growing up. Watching the MOG Squad launch feels like passing the torch. I can’t wait to…
Three RTD launches — UPDATE Energy, Bucked Up Drive Hydration, and Life Cider X — all chose GeniusPure Alpha-GPC. Stable in liquid, high yield, and backed by clinical data showing 108% better cognitive performance at the low dose. NNB Nutrition’s GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered…
Let me say something that might make you uncomfortable… you consume heavy metals every single day. Yes, that’s a fact. And you don’t even realize it. Yet you’ve probably read stories about supplements being bad for you due to heavy metals being detected. Now, this isn’t your fault. It’s not because you’re doing something…