Category: Fitness & Sports Nutrition News

Animal x Smarties is official. Three products get the classic candy flavor treatment — Creatine HMB+, Pump Non-Stim, and Creatine Chews — and these are permanent additions, not a flash drop. Same formulas, serious nostalgia. Animal just teamed up with Smarties for one of the more fitting supplement collabs we’ve seen in a while. Three…

  If you look at the shelves of supplement stores and gym bags, you’ll find various products, including pre-workouts, EAAs, protein, and now performance supplements. For years, pre-workouts dominated the sports nutrition space. If you wanted energy, pumps, and laser focus, you grabbed a scoop and headed to the gym. Simple, right? But the industry…

GHOST Whey and GHOST Vegan are both getting Chocolate Chip Cookies as a permanent flavor addition. Real gluten-free cookie pieces baked right in, 25g protein per serving. GHOST is keeping the momentum going with a permanent flavor addition to two of their most popular proteins: Chocolate Chip Cookies is now officially joining both GHOST Whey…

  The other day I stumbled across a post from Matt Tsinkorang from MuscleDiscord, owner of one of the Big 3 of independent bodybuilding media outlets, along with Nick’s Strength & Power and Desktop Bodybuilding. MuscleDiscord, or MD for purposes of this article, is headquartered in Canada. Matt has amassed a huge following of loyal…

NutraBio Deep Sleep features PeptiSleep™, an AI-discovered peptide that targets the cortisol disruption causing poor sleep. Clinical trial participants gained 38 more minutes of sleep per night with major improvements in REM, deep sleep, and HRV. NutraBio just raised the bar in sleep supplementation with Deep Sleep, a formula built around PeptiSleep™, an AI-discovered peptide…

  I can’t stress enough that supplements won’t work unless you do. It’s safe to say that no one has launched a magic pill yet where you can sit on your couch, watch Netflix, sleep for 12 hours out of the day, and by the end of the week, have a crazy six-pack. But if…

Philters Wiski and Ruhm bring real cognitive support to zero-proof spirits. With 250mg Cognizin® Citicoline per serving plus L-Theanine and B-vitamins, these functional tonics deliver mental clarity without the hangover. Whiskey and rum alternatives that actually support your brain. The zero-proof beverage market has exploded in recent years, but most non-alcoholic spirits focus solely on…

  There’s been a lot of chatter in bodybuilding circles lately. And it all centers around one thing. Martin Fitzwater is saying that he hates ALL bodybuilding media and that it’s trash. Those clips and screenshots have been circulating across social media platforms. Fans are sharing them. Other pros are reacting to them. Media personalities…

Apollon Nutrition has reformulated Casanova, their epic male vitality and performance supplement, with an upgraded 10-ingredient formula that delivers clinical doses of nitric oxide boosters, testosterone support compounds, and adaptogenic herbs. The 2026 version adds four new ingredients while maintaining the blood flow support that made the original popular, but with a cleaner formula that…

When you’re looking at a particular protein source at the grocery store, do you think about how it can help you, or do you just buy it due to the price or convenience? Because your protein source matters. I love the saying, “Buy once… cry once.” I’m sure there was a time when you were…