Category: Fitness & Sports Nutrition News

Brew Shockalaka just hit three major fitness chains. The zero-sugar nootropic coffee with 200mg caffeine and CognatiQ is now at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection locations across the Mid-Atlantic, Northeast, Georgia, Texas, and Nevada. Brew Shockalaka, the zero-sugar nootropic coffee that’s disrupting the RTD beverage space, is accelerating its fitness channel…

by Matt Weik, BS, CSCS, CPT, CSN When I heard about Magazine Dreams and that it was being released, I was quite excited. Not a lot of people understand not only what it takes to land on magazine covers, but also the mentality and issues that can arise. I wouldn’t call myself a cover model,…

GHOST Energy Welch’s Grape-Cran drops just in time for the holidays. This limited-time flavor combines the classic GHOST x Welch’s partnership with seasonal cranberry. GHOST is closing out 2025 with a holiday twist on one of their longest-running collaborations. GHOST Energy Welch’s Grape-Cran combines two classic juice flavors into a limited-time offering that arrives just…

by Christian Duque I’m going to come out and say it, I didn’t think Derek should have competed in Pittsburgh after winning the Arnold Classic but he did anyways, and then he went and he won the Olympia. He was able to score what he called a triple crown in 2025 and that’s great. He…

  Tired of cramming down bottle after bottle of carb mix? Wish you could skip the drinking and eating and just mainline carbs directly into your bloodstream? Well, wish no more. Science has caught up with your dreams.   Introducing CARBCLOUD™, the world’s first carbohydrate infused vape—because who wants to eat when you could literally inhale your…

In the world of functional health, the gap between “adequate” and “optimal” is massive. Most standard multivitamins aim for adequacy, providing just enough nutrients to prevent issues from deficiency. But for the modern consumer dealing with genetic variations, environmental stressors, and high performance demands, avoiding deficiency isn’t the actual goal. Optimization is. Seeking Health uses…

by Matt Weik, BS, CSCS, CPT, CSN I’ll be honest, I’m a sucker for pumpkin spice cold brew. No, I don’t need all the foam, cream, or anything else with it. Just give me the cold brew version when the colder months set in and nobody gets hurt (that’s a joke, I’m not about to…

by Jeff Rocco, MD What’s in First Endurance PreRace 3.0? First Endurance PreRace has long been a staple of endurance athletes, particularly those who are interested in getting the most out of their key sessions and races. The newest version of the product, PreRace 3.0, is a carefully formulated combination of performance enhancing ingredients based…

VMI Sports expands their PEZ Candy collaboration with L-Carnitine 3000 and L-Carnitine 1500 Heat. Pure metabolic support vs thermogenic fat burning, both in PEZ Grape and Cherry. Because carnitine doesn’t need to taste clinical. VMI Sports continues expanding their successful PEZ Candy collaboration with two liquid carnitine products: L-Carnitine 3000 and L-Carnitine 1500 Heat. Since…

by Christian Duque There’s something really wrong with the sport of bodybuilding when a former Mr Olympia makes it a goal to reach 350 lb in the offseason. What is the purpose of that? What is the purpose of this constant race with size that so many of the top tier competitors have? Are we…