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While our ancestors relied on their senses to assess how they were doing, increasingly, we rely on gadgets. Today, if you’re curious enough, you can measure your heart rate, your step count, your exercise intensity, and your sleep quality—sometimes all on one sleek device. In the best cases, these devices offer a bridge between what…

90 years of environmental stewardship creates a competitive advantage for premium-minded brands. MegaNatural-BP gets third-party sustainability validation. California grape seed extract from GALLO’s 90-year stewardship program combines clinical benefits with verified environmental practices. In today’s competitive supplement landscape, consumers don’t just want to know if the ingredients they’re taking work. They’re also increasingly demanding transparency…

by Matt Weik, BS, CSCS, CPT, CSN CrossFit is once again at a crossroads. In March 2025, the company announced it was officially for sale. CEO Don Faul confirmed the news in an email to affiliate owners, stating the brand is actively looking for new ownership to carry the company forward. This marks the second…

How Levagen®+, Inulin, Chromium, and Vitamin D boost endurance performance. By Luke R. Bucci, PhD CCN CNS Our updated MultiV-PRO formula brings more benefits than the original. We’ve added new nutrients and increased key ones, making MultiV-PRO an all-in-one product for vitamin and mineral needs, especially for endurance nutrition. In this blog installment, we’ll look at…

Are vegetable and seed oils “toxic”?! From TikTok to bestseller lists, vegetable oils—a.k.a. “seed oils”—are a big topic right now. To be fair, folks have debated the merits of vegetable oils dating back to when they first entered the marketplace. More recently, however, with the advent of the carnivore diet, vegetable oil hate has roared…

What if we told you that people have been eating ants for 3,000 years to get stronger? And what if we told you that Bucked Up just broke their own cardinal rule by creating their first-ever creatine pre-workout… one that contains actual black ant extract instead of deer antler velvet?! Bucked Up Black Ant represents…

by Christian Duque IFBB Pro Urs Kalecinski aka The Miracle Bear has done it again. After his major win in Italy just a week ago to his follow-up victory at the Europe Pro, this former classic physique competitor has been able to make one of the most successful transitions into open bodybuilding that we have…

Welcome to an exclusive Q&A with long-time First Endurance athlete Rob Britton, the newly crowned champion of the grueling Unbound XL 350. At 40 years old, Rob’s record-breaking performance, where he completed the 358-mile course in an incredible 17 hours and 49 minutes, is a testament to enduring talent and fierce determination, particularly as an…

Unmatched Supps lets you build your own Setria® for Sport stack by combining their Longevity Multi (250mg Setria® Glutathione) with any of their three citrulline-rich pre-workouts. Strategic supplementation that eliminates redundancy while maximizing synergistic NO benefits. Advanced supplement users understand that the most powerful formulations often emerge from strategic combinations rather than single ingredients. While…

by Christian Duque I really love how Keone put it out there that he was doing the open at Prague and the reasoning behind it. The reigning 212 Mr Olympia is not jumping ship as I initially thought he was, rather, he is trying to see how competitive his physique would be in open bodybuilding.…