Category: Fitness & Sports Nutrition News

Laura Katz and Pamela Besada-Lombana take us inside Helaina’s Manhattan R&D facility to reveal the precision fermentation science, clinical breakthroughs, and empathy-driven culture behind effera® lactoferrin on Episode #197 of the PricePlow Podcast. Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina’s Manhattan research and development facility for an…

by Matt Weik, BS, CSCS, CPT, CSN If you’re a bodybuilding fan, you’ve probably heard of Pumping Iron. It’s not just a movie… it’s a documentary that changed how the world sees the sport. I saw it listed as a free movie on one of the apps I have on my iPad and immediately turned…

In Episode #198 of the PricePlow Podcast, we sit down with Nora Khaldi, founder and CEO of Nuritas, the groundbreaking company revolutionizing ingredient discovery through artificial intelligence and peptide science. Nora’s journey from pure mathematician and computer scientist to pioneering AI-driven nutrition innovation represents a fascinating intersection of technology and human health. Nora Khaldi, founder…

by Christian Duque If you’re on YouTube as much as I am, then you have heard the name Anatoly quite a bit. Whether it’s been the algorithm that has put it in your suggested section or you have stumbled upon him and you just can’t get enough. Odds are once you have seen a YouTube…

Animal Pak pills vs powder: same vitamins and minerals, totally different formulas. Pills pack exclusive complexes not in powder. Powder brings performance compounds missing from pills. Which format wins for your training goals? Since 1983, Animal Pak has been the gold standard multivitamin for serious athletes. But many don’t realize Animal offers two distinct formats,…

by Matt Weik, BS, CSCS, CPT, CSN When it comes to strength training and muscle development, understanding the relationship between mechanical tension and time under tension is very important. These concepts form the backbone of effective muscle-building programs that help deliver results. In fact, they date back for as long as I can member. Even…

Nutristat’s wellness line uses the same premium ingredient philosophy that made their performance products stand out. Vegan-friendly options, research-backed forms, clinical doses. When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it’s likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP.…

by Christian Duque Former 212 Mr. Olympia Shaun Clarida just won the 2025 IFBB Pro League Japan Pro. Reigning 212 Mr. Olympia Keone Pearson is also competing in open. Former 212 Mr. O Derek Lunsford has won 2 open Olympia titles. Former 212 great Hadi Choopan has won the open Olympia as well. Both Choopan…

In today’s installment of our Formulator’s Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market? The Evening Dilemma: When Stress Meets Dehydration What if one evening formula could tackle stress, sleep, AND hydration? Formulator’s Corner…

by Matt Weik, BS, CSCS, CPT, CSN When you think of resilience, passion, and pure grit in the world of bodybuilding coaching, one name that stands out is George Farah. Love him or hate him, his story has been whispered in gyms and discussed on bodybuilding forums for years. But now, The Guru documentary finally…