Category: Fitness & Sports Nutrition News

photo: @velophoto.tx Today, we get to chew the fat a bit with Alex Howes, a name synonymous with dedication and versatility in the world of U.S. cycling. Beginning from his early days as a junior racer, Howes built a distinguished road career, racing with the Slipstream organization for well over a decade, during which he…

Kyowa Hakko brought the science to SupplySide Global 2025 with Cognizin® Citicoline beverages, STM stick packs, and a new liposomal Setria® Glutathione collaboration with ONE Innovation Labs. Plus they sponsored Women’s Health. Kyowa Hakko USA brought the science — and the innovation — to SupplySide Global 2025, showcasing why Cognizin® Citicoline continues dominating the nootropic…

by Christian Duque In the legal profession we have a saying, “if you represent yourself, you have a fool as a client.” The meaning is that even if you’re an excellent attorney and do great work for others, you should never represent yourself. You may lack the awareness, the mental clarity. You definitely will be…

You spoke. We listened. Carbs have always been king in endurance athletics, and that’s more true now than it’s ever been. Working with athletes we sponsor directly (and pros with other sponsors who still clandestinely use the FE system), we hear a LOT about carbs. The group includes WorldTour pros, LifeTime privateers, IRONMAN champions, Olympians…

Energy, metabolism, and vitality from an ancient Thai botanical Sometimes the best supplement discoveries don’t come from lab research or marketing campaigns. They come from enthusiastic user reports on online discussion forums! Nootropics Depot Black Ginger delivers 10% 5,7-dimethoxyflavone (5x more than typical extracts). This Thai botanical supports energy, metabolism, and blood flow through PDE5…

by Matt Weik, BS, CSCS, CPT, CSN When I first stumbled upon wormwood, I honestly had zero idea what the heck it was. Then, as I started reading more about it, the more it brought me back to my college days — and not in a good way. Wormwood is a bitter herb best known…

photo credits: Sawyer Pangborn & McKay M. Lewis Have you noticed a slight change in tone in the tone of First Endurance’s online content in 2025? If so, congratulations on your supernatural powers of perception.  New copywriter Matt Denis has loved delivering all the gems from elite athletes and doctors to your inbox. He’s also…

New clinical data on CreaSol SSAT is dropping soon, and it’s impressive. Creatine + CreaSol SSAT delivered 5X greater training volume improvement vs. creatine alone–and was the only group showing significant changes from baseline. Training volume = real progress. Powerful new data on Patented CreaSol SSAT is on its way, and it’s going to change…

by Christian Duque The 2025 EVLS Prague Pro represents a fundamental change of the guard in the pecking order of Men’s Open Bodybuilding. This is a significant development in and of itself because this is a non Big 3 show. In bodybuilding, the three biggest contests (the Olympia, Arnold Classic, and NY Pro [formerly the…

Kelly Benefits Cycling: Mission, Vision, and Achievement At Kelly Benefits Cycling, our mission goes beyond developing top-tier cyclists. In addition to shaping our riders into the best athletes they can be, we are committed to helping them become exemplary citizens, and as we work toward becoming one of North America’s premier development teams, we’re focused…