Category: Fitness & Sports Nutrition News

  Tired of cramming down bottle after bottle of carb mix? Wish you could skip the drinking and eating and just mainline carbs directly into your bloodstream? Well, wish no more. Science has caught up with your dreams.   Introducing CARBCLOUD™, the world’s first carbohydrate infused vape—because who wants to eat when you could literally inhale your…

In the world of functional health, the gap between “adequate” and “optimal” is massive. Most standard multivitamins aim for adequacy, providing just enough nutrients to prevent issues from deficiency. But for the modern consumer dealing with genetic variations, environmental stressors, and high performance demands, avoiding deficiency isn’t the actual goal. Optimization is. Seeking Health uses…

by Matt Weik, BS, CSCS, CPT, CSN I’ll be honest, I’m a sucker for pumpkin spice cold brew. No, I don’t need all the foam, cream, or anything else with it. Just give me the cold brew version when the colder months set in and nobody gets hurt (that’s a joke, I’m not about to…

by Jeff Rocco, MD What’s in First Endurance PreRace 3.0? First Endurance PreRace has long been a staple of endurance athletes, particularly those who are interested in getting the most out of their key sessions and races. The newest version of the product, PreRace 3.0, is a carefully formulated combination of performance enhancing ingredients based…

VMI Sports expands their PEZ Candy collaboration with L-Carnitine 3000 and L-Carnitine 1500 Heat. Pure metabolic support vs thermogenic fat burning, both in PEZ Grape and Cherry. Because carnitine doesn’t need to taste clinical. VMI Sports continues expanding their successful PEZ Candy collaboration with two liquid carnitine products: L-Carnitine 3000 and L-Carnitine 1500 Heat. Since…

by Christian Duque There’s something really wrong with the sport of bodybuilding when a former Mr Olympia makes it a goal to reach 350 lb in the offseason. What is the purpose of that? What is the purpose of this constant race with size that so many of the top tier competitors have? Are we…

How to avoid issues and maximize performance By Jennifer A. Kurtz, PhD, CSCS, CISSN, EP-C Due to the intensity of their training and the physical stress that accompanies it, endurance athletes are often faced with unique health challenges. One such challenge that can significantly impact performance and overall well-being is gut health. Approximately 70% of…

Dags att se sanningen i vitögat. Sverige är inte så bra som de har trott. Det har sett bra ut för landslaget sedan ett par år tillbaka. At the same time, alla sina matcher och har åtminstone teoretiskt haft snudd på att flyttas upp till Mästerskapsnivån i Europa. Själv har jag inte varit så imponerad.…

Arjuna Natural’s Shoden-R ashwagandha just won Ingredient Idol at SupplySide Global 2025. The root-only extract is water-soluble, works at 60mg, and finally makes ashwagandha viable in beverages, gummies, and RTD formats. At SupplySide Global 2025, Arjuna Natural’s newly launched Shoden-R ashwagandha extract claimed the Ingredient Idol award for the relaxation category. The accolade validates what…

7 November 2025The countdown is on: 91 days to go until the Milan-Cortina 2026 Winter Olympicsand Europe's new generation of winter athletes is ready to step into the spotlight. After years of groundwork through the European Youth Olympic Festivals (EYOF) of Friuli-Venezia Giulia 2023 oath Bakuriani 2025the continent approaches these Games with depth, confidence and…